Send spam, charge recipients, $profit

The Malsian Star reports on a company billing recipients fo its own SMS spam.

Needless to say the company says it is a mistake, the charges are being reversed, appologies provided &ct. But what are we going to do when the intentional criminals start exploiting these schemes? Premium number fraud is a major problem but the charges are outgoing so the user has to actually be tricked. With this spam the attack there was nothing the recipients could do to avoid the charge.